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What is BrandTrack?

BrandTrack is a software platform that extracts and highlights any data that customers use to form an impression of your brand. By monitoring customer reviews, BrandTrack reflects your true brand equity through real customer experiences. By tracking online visibility, engagement, and sentiment, BrandTrack identifies opportunities to increase your brand’s influence & sales.

What makes BrandTrack unique?

Benchmarking competitors
BrandTrack clients can customize their own KPIs and competitors, and monitor improvements over time.

Actionable results
Specific and instructive feedback for every customer touchpoint, including urgent action items.

Better than surveys
Analysing customer reviews achieves better outcomes than brand and NPS surveys, but at a fraction of the cost.

People over software
BrandTrack’s sole purpose is to empower people to influence others, not to tie you down with rigid software.

What is BrandTrack for?

Insight & Branding
Customer Insight, Market Research, and Branding Professionals will value insight into their brand equity in the eyes of customers.

Customer Experience
CX Executives & Specialists can build or enhance Voice-Of-The-Customer programs, while responding to customer feedback and service failures.

Operations & Franchise Management
Operations Managers will value visibility into store or franchise operations, along with alerts for critical issues and further staff development.

Marketing, Social Media, and Advertising Specialists can easily identify opportunities to improve SEO & campaign performance to drive sales.

BrandTrack supports the following industries:

  • Drug store retail
  • Pharmaceutical brands
  • Health & beauty retail
  • Healthcare professionals
  • Hospitals & healthcare facilities
  • CPG retail
  • Groceries retail
  • Fashion retail
  • Electronics retail
  • Home Improvement retail
  • Attorney & legal services
  • Plumbing services
  • Home repair services
  • Building services
  • Gardening & landscaping services
  • HVAC services
  • Auto repair services
  • Financial service providers
  • Realtor & real estate agents
  • Assisted Living & Nursing homes
  • Food & Beverage and Restaurants
  • Hotels & hospitality services
  • Tourism & DMOs
  • Employer branding
  • Employee engagement

Resources on BrandTrack