BrandTrack is the Branding and Customer Experience solution of a broader product suite by The Marketing Interchange, a multinational research and consulting firm specializing in competitive intelligence. While The Marketing Interchange has made its name in the retail industry, BrandTrack is designed for a more diverse client base, working with brands in Consumer Goods, Professional Services, Food & Beverage, Hospitality, Employer Branding..
We have five values that guide every action we take:
Always say “Yes, it’s possible; anything is”.
Take ownership, commit, and improve, always.
Lean and Agile
Innovate to eliminate inefficiencies and wastage
Bias for action with the Big Picture in mind.
Please our clients by adding more value than before
Blooms The Chemist
Blooms The Chemist is a fast-growing pharmacy chain with over 100 locations nationwide.
FairPrice Group is Singapore’s leading retail group, operating over 370 stores in groceries, convenience, and health & beauty.
Armstrong Flooring is a leading brand of professional, residential, and commercial flooring solutions.
Guardian Health & Beauty
Key Members of Our Team
Kenneth co-founded The Marketing Interchange, a multinational research agency powering BrandTrack. With nearly 30 years experience in marketing research, he led the development team for BrandTrack
Bradley plays the lead role in the development of BrandTrack, managing a team of data scientists and analysts expanding the value of BrandTrack across many other verticals and use cases
Khim is the key contact for Sales & Agency Partnerhips for BrandTrack. He has over 30 years of experience in sales across different SaaS businesses, customizing IT solutions to suit clients' business needs.
Afif is the lead Data Scientist for BrandTrack. An expert in Natural Language Processing (NLP) models, his project team develops the schema of brand attributes and translates the data into actionable client outcomes.