BrandTrack is the Branding and Customer Experience solution of a broader product suite by The Marketing Interchange, a multinational research and consulting firm specializing in competitive intelligence. While The Marketing Interchange has made its name in the retail industry, BrandTrack is designed for a more diverse client base, working with brands in Consumer Goods, Professional Services, Food & Beverage, Hospitality, Employer Branding..
Our values
We have five values that guide every action we take:
Yes
Always say “Yes, it’s possible; anything is”.
Own It
Take ownership, commit, and improve, always.
Lean and Agile
Innovate to eliminate inefficiencies and wastage
Act
Bias for action with the Big Picture in mind.
Make Happy
Please our clients by adding more value than before
Our Clients
Blooms The Chemist
Blooms The Chemist is a fast-growing pharmacy chain with over 100 locations nationwide.
FairPrice Group
FairPrice Group is Singapore’s leading retail group, operating over 370 stores in groceries, convenience, and health & beauty.
Armstrong Flooring
Armstrong Flooring is a leading brand of professional, residential, and commercial flooring solutions.
7-Eleven
7-Eleven is a multinational chain of retail convenience stores with over 78,000 locations worldwide.
Carbon Neutral
Carbon Neutral is an environmental organization offering climate solutions.
Officeworks
Officeworks is Australia’s largest supplier of home & office products
Guardian Health & Beauty
Guardian is Singapore’s market leading retailer of health & beauty products.
Advantage Group
Advantage Pharmacy is a nationwide retailer of pharmaceutical & health products.
Key Members of Our Team
Kenneth Yap
Kenneth co-founded The Marketing Interchange
Kenneth co-founded The Marketing Interchange, a multinational research agency powering BrandTrack. With nearly 30 years experience in marketing research, he led the development team for BrandTrack
Bradley Turner
VP Development, BrandTrack
Bradley plays the lead role in the development of BrandTrack, managing a team of data scientists and analysts expanding the value of BrandTrack across many other verticals and use cases
Khim Hoo
VP Sales, BrandTrack
Khim is the key contact for Sales & Agency Partnerhips for BrandTrack. He has over 30 years of experience in sales across different SaaS businesses, customizing IT solutions to suit clients' business needs.
Afif Faiz
Senior Data Scientist, BrandTrack
Afif is the lead Data Scientist for BrandTrack. An expert in Natural Language Processing (NLP) models, his project team develops the schema of brand attributes and translates the data into actionable client outcomes.
BrandTrack in the News
Coming Soon
BrandTrack x The Marketing Interchange