Employer brand equity and value proposition rests on 5 critical factors: Positive work environment (physical & social), Value for employee, Enabling fit, Corporate identity & reputation, and Future prospects. The dashboard below displays data from four leading accounting & consulting firms. This dataset consists of employee reviews organized in the following manner:
Brand Equity
Page 1 displays a general view of strengths and weaknesses of each employer based on employee reviews. The key visual features net positive sentiment for every salient attribute in employer branding.
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Employee Experience
Page 2 displays a ratings tracker over time, complete with employee reviews for the best and worst of workplace experiences, for each store. This can be benchmarked against particular or all competitors.
2
Workplace Operations
Page 3 displays a grid to identify the best- and worst-performing locations, based on different combinations of brand attributes. It highlights moments-of-truth and opportunities to improve.
3
Marketing & Social Media
Page 4 displays a marketing funnel based on SEO activities, online visibility, and social media engagement, in relation to competitors. It also highlights online recruitment opportunities.
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Key Attributes for Employer Brands
For employers, both the employer brand and value proposition share some of the following attributes:
Work Enviroment
• Physical health & safety
• Equipment & tech quality
• Cohesion & collegiality
• Equitable & fair
• Fun to work at
Value for Employee
• Remuneration
• Benefits
• Work-Life balance
• Training & development
• Mentorship & guidance
• Stimulating work
Enabling Fit
• Role fit
• Autonomy & control
• Inclusivity
• Communication
Corporate Identity
• Company attractiveness
• Vision & values
• Corporate citizenship
Future Prospects
• Quality of senior management
• Sustainability
• Career growth
• Job security
