Brand health refers to the overall perception and well-being of a brand in the eyes of its target audience and...
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Customer experience (CX) plays a crucial role in creating word-of-mouth (WOM) marketing. When customers have positive experiences with a brand,...
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A brand is a unique and distinguishable combination of tangible and intangible elements that usually represent a product or a...
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Customer reviews can be a valuable source of information for measuring brand health. Customer reviews offer direct feedback from people...
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Voice of the Customer (VoC) refers to the process of capturing, analyzing, and understanding the needs, preferences, expectations, and feedback...
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Brand equity is a term used to describe the value of a brand based on its name, reputation, and customer...
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Professionals in customer experience (CX), customer insight, marketing, and branding all value and seek customer feedback, but often each group...
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