BrandTrack is a Voice-Of-The-Customer solution that uses customer reviews and feedback to help clients monitor and improve performance in the areas of Branding, Marketing, Customer Experience, Operations, and Market Research & Insights. BrandTrack is implemented in two phases:
1
Data
Customer review data displayed in Microsoft Power BI
Customer reviews extracted from Google and other review sites are analysed and displayed in a customizable Power BI dashboard or loaded onto your database or ERP.
2
Consulting / Implementation
Consultants help client teams implement improvements
Our expert consultants partner with client teams onsite, guided by BrandTrack data to plan & implement improvements in Marketing, Customer Experience, and Operations.
Data designed for action.
At the heart of BrandTrack are customizable dashboards designed to promote feedback and corrective action. Reviews are analyzed for Brand and Customer Experience factors that are critical for each specific industry.
The BrandTrack Process
Extract All Reviews
After the Client nominates benchmark competitors, we extract all customer reviews from Google and other popular review sites.
1
Machine Learning Analysis
Aided by machine learning, our branding experts analyse customer ratings & reviews for keywords, themes, and sentiment.
2
Dashboard Report
Our customizable dashboards report Client scores & benchmarks for Brand Equity, Share-Of-Voice, and Customer Experience.
3
Closing Gaps & Action List
Critical action alerts & Benchmark gap analysis help Clients prevent lost sales and close gaps between the customer promise and delivery.
4
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5
See How BrandTrack Works for Your Industry
BRAND EQUITY & STORE IMAGE
Retailers
Clients in Retail can monitor and benchmark their brand equity and store image along the key pillars of Range, Price, and Service.
PATIENT EXPERIENCE
Healthcare Providers
Tracking reviews can help improve the consistency in the patient experience across every facility in your healthcare network.
CUSTOMER EXPERIENCE
Professional Services
Professional services firms and franchises can maintain consistency in quality and customer experience by monitoring Google reviews.
BRANDING & SENTINMENT ANALYSIS
Tourism & DMOs
Destination Management Organisations can use reviews & social media content on Attractions, Infrastructure, Service Providers to improve the tourism brand.
EMPLOYER BRANDING
Employers
Human Resources can monitor and benchmark their employer brand equity & employer value proposition through Glassdoor reviews.
